Fortnite Festival’s new mode, Battle Stage, leans in full rocker mode with Metallica’s entrance in-game.

To mark this legendary debut, we created a film trailer (that’s lowkey a hard music video) that brings out the big guns (or just an epic guitar)

to launch the Metallica skins with Easter eggs hinting at their in-game concert, while creating hype for Battle Stage.

This is Metallica x Fortnite.

THE TRAILER

APPOINTMENT SETTING

The film was just the teaser for the in-game concert. Now we were tasked on appointment setting and how do we drive

gamers to the event? We made a highlight on Metallica’s IG page filled with content on WHEN, WHERE, and HOW. We made

backstage VIP lanyards with the info detailing how to make it to the concert and worked with a dope

animator to create captivating gifs to tell Metallica fans to get ready for their latest show.

BUT WAIT! There’s more!

We brought some of the most talented rythmtic gamers who’ve blown up during the RockBand & Guitar Hero era

under one roof to try out Fortnite Festival’s new game mode and to rate the Metallica skins aura.

Creative Director: Chris James

Senior AD: Freija Edlund

Senior Copy: Demi Pascoe

AD: Asia Irvin

Copy: Sammy Gold