“Okay, I see you” is a universal phrase that gives props where due.

The Official Fan Phone of the NBA, Google Pixel, takes on what it means for every fan to be seen,

heard and included in NBA fandom this season. So we gave them a rallying call that highlight fans

who got game and ball out in their own ways. And like, what better way to show the root of basketball’s

inclusivity than the sacred grounds of street ball. Here, anyone can pull up to the pickup. Who’s next?

EXTENDING TO ALL-STAR ‘23

We brought our anthem to ASW by recreating our Pixel pick up court for a fully immersive

streetball experience for a small market community to experience the best of basketball culture firsthand.

PRODUCT SPOTS

The Robot Co. - The SpringHill Company

VP of Creative: Adrian Flores

Creative Director: Alberto Chapa

ACD Copy: James Henderson

Senior AD: Michael Darienzo

AD: Asia Irvin

Copy: Christa Tarnoviski