Fortnite x The Kid Laroi

The Kid Laroi is dropping into Fortnite for an immersive concert that previews his new album.

To generate excitement for this one of a kind experience, we dove into Laroi’s background-

and he’s ready to tell his hero story. But since histroy is written by the victors, the dueling

forces inside him need to duke it out to determine: Who writes the Kid Laroi story?

BATTLE OF THE LAROIS

The battle is all about one Laroi taking over the other. In this campaign, all executions

visualize one Laroi rallying people to join his team while the other sabotages the effort.

This is the battle of Shadow Laroi vs Mainstage Laroi.

To kick off Laroi’s entrance, we joined forces with The Cave’s own Kenny Beats and

Vince Staples to livestream the event. They provided initial reactions to the moment and

created a remix of one of Laroi’s in-game track with some original Fortnite sound bites.

The end product was something the streets could take and run with.

We seeded the launch video and some other goodies to influencers

who’d fit either the Shadow Laroi’s or Mainstage Laroi’s vibe.

Animation Partner: Golden Wolf

Creative Director: Chris James

Senior AD: Valentina Vergara

Senior Copy: Demi Pascoe

AD: Asia Irvin, Michael Vo

Copy: Christa Tarnoviski, Ram Rey