Nike drops the LeBron XXII’s collab with Monopoly, while Monopoly drops the LeBron James Edition Monopoly Board.

And what better way to promote them than with a Monopoly Game Night with LeBron’s extended fam in Akron, OH?

So thats what we did.

We pulled up to Bron’s I Promise School on National Monopoly Day to create an experience for students to learn financial

literacy in and outside of the game, while also leaning on the student reporters to recap the whole experience.

MONOPOLY DAY

I PROMISE PODCAST

We also tapped into the I Promise School’s official podcast to recap the financial learnings from

game night and put an actual business guru in the hotseat.

THE Bimma Williams got word that Bron Bucks were a thing, and had a lot to say about it.

Creative Director: Justin Joo

AD: Asia Irvin

Copy: Sammy Gold